Nikki Elledge Brown – A Course About Copy

Description

Nikki Elledge Brown – A Course About Copy download, Nikki Elledge Brown – A Course About Copy review, Nikki Elledge Brown – A Course About Copy free

Nikki Elledge Brown – A Course About Copy

If you’re reading this page (and look! you ARE), chances are HIGH that like hundreds of bright entrepreneurs I’ve had the chance to work with:

YOU’VE GOT THE IDEAS, BUT YOU’RE STRUGGLING TO FIND THE WORDS.
What you’ve got feels boring.

Awkward.

Not YOU.
What you need is someone to help you DIY with style. Page-by-blank-white-page.

Amiright? Sweet.

BECAUSE THAT’S EXACTLY WHAT I DO.
And “I” am Nikki, BTW – that’s me over there biting a perfectly good No. 2 pencil. >>

Nice to meet you 😉

“Nikki is fantastic…I absolutely love this girl. Not only does she write amazing copy for her own business, but she teaches copy in a way that you can really understand…she really breaks it down in a way that’s very doable.”
– Amy Porterfield

Seriously though. Any of this sound familiar?
WHEN IT COMES TO WRITING YOUR SITE + COMMUNICATING YOUR VALUE, YOU’RE:
Stuck at the starting line (in eternal draft mode).

Overwhelmed by all the possible (wildly creative or totally strategic) ways you could approach each page.

Unsure how much to share, where to share it, and how to share it in a way that make sense.

YOU *WANT* TO BECOME A BETTER WRITER BECAUSE YOU:
Realize that YOU need to be your own best spokesperson – in life and in business.

Don’t want to pay thousands of dollars to wait for someone to write or update a page, offer, or opt-in you may want to change next week.

Believe that as the voice of your business your audience wants to hear from YOU.

Understand that effective communication leads to more customers, more profit, more confidence, and more CHOICES. (And as a boss, you like choices.)

ORRR MAYBE YOU JUST THINK IT’D BE FUN TO LEARN FROM + WITH! A WORD NERD LIKE ME.
(That’s perfectly legit too.)

IF ANY OF THE ABOVE DESCRIBE YOU, KEEP ON READING.

“ACAC delivers on every promise. Within one week of joining, I attracted two clients that doubled my monthly revenue, and I wasn’t even done with the course. If you do the work, the results will come. I can’t recommend it highly enough!”
– Tamiko Kelly

I’ve got a (fun) solution for all that.
It’s called A Course About Copy, and it’ll help you write a site that:
1. Attracts your dream clients

2. Connects with them in a meaningful way

3. Makes it easy for them to buy from you

And THAT looks like:
MORE PROFIT
Because money loves clarity, and so do potential customers.

LESS STRESS
No guesswork. I’ll walk you through EVERY. PAGE. of this baby.

MORE TIME
To do what you love (like working with all these new clients!).

LESS FRUSTRATION
No more blank white screens. Unless you just like blank white screens.

MORE CONFIDENCE
In conversations, public speaking, videos, and being a human in general.

And you literally don’t have to take my word for it:
“BEST. MONEY. SPENT. Nikki is like a mind whisperer! She eliminates the writing blocks, and her copy converts. Exactly what it’s meant to do.”
Chandra Scott, The Startup’s Secret Weapon

“ACAC was by far THE BEST biz investment I made this year. Learning to write AND speak authentically has made way for more ease (and expansion) in my business…an invitation to become Nick Jr.’s Resident Expert in Australia, a book publisher approaching me, plus TV and media appearances and speaking invitations throughout Australia! Finding my voice and communicating with my audience has literally changed my whole business (and life) in the most profound ways.’”
– Dr. Kristy Goodwin
Children’s Brain + Technology Researcher, Every Chance to Lear

So what’s included when you join?
INSTANT (ON-DEMAND) ACCESS TO ALL 8 LESSONS
After working with hundreds of entrepreneurs in my first year in business, I’ve created ACAC to offer step-by-step, page-by-page guidance to help you write your site, attract your dream clients, and actually ENJOY the process. (And when I say “page-by-page,” I mean every. page. We cover the HOW of your home, about, blog, work with me, social proof, contact, press, giving back, site credits, resources, legal, thank you, and even your 404 page!)

FULL ACCESS TO OUR ACAC BONUS LIBRARY
I’ve enlisted a team of superstar specialists to create an entire library of bonus lessons worth their digi-weight in GOLD. As you WRITE your site, these bonuses will help you build it, brand it, design it, finish it, optimize it, and protect it. (More details further down the page.)

What’s covered in the lessons?
LESSON 1: WRITING FOR DREAM CLIENTS
Before you start throwing words up on the page, you’ve gotta get clear on the basics. In Lesson 1, we’ll cover the mindset stuff that keeps SO many people from writing their sites – like writer’s block, perfectionism, self-sabotage, and the fear of (constructive) feedback. Once that’s covered, we dig right into practical strategies on how to be clear, credible, conversational, and connected.

LESSON 2: WORDROBE ESSENTIALS
Putting great outfits together is much easier when you’ve got classic WARDROBE essentials like a great pair of jeans, crisp white shirt, and little black dress at the ready. The same can be said for your WORDROBE essentials. In Lesson 2 we’ll pinpoint WHAT you’re offering, WHY you’re offering it, and WHO you actually want to offer it TO. (I’ll also share my #1 tip for getting your WHO’s attention….without ever leaving your couch.)

LESSON 3: THE ONE SENTENCE
The right kind of prep doesn’t make you sound like a cheeseball; it makes you sound like a professional. In Lesson 3, I’ll share my tried-and-tested exercise for crafting a clear, concise answer to the Q many entrepreneurs DREAD: “Soooo, what do you do?” BONUS: Once you’ve got your sentence down, we’ll style it up so you can share it with confidence whether you’re in line at the grocery store or happily stuck in the elevator with a big whig in your industry.

LESSON 4: HOME PAGE HOSPITALITY
Your website isn’t just your storefront; it’s your digital home. And we all know the value of a great first impression. As the host(ess) here, it’s YOUR job to lead the way for your visitors and help them know exactly where you want them to go next. In Lesson 4, I’ll walk you through creating your entire home page (from header to footer) so you know how to help the RIGHT visitors click around and stay a while.

LESSON 5: ENOUGH ABOUT ME
The about page is the #1 concern of most folks I work with. In Lesson 5, we’ll cover how to avoid TMI and exactly what you SHOULD (or shouldn’t) share to help people get to know, like, and trust the REAL you. After that, I’ll walk you through my world-famous About Page Recipe – five steps to introduce yourself (and your business) in a way that leaves people wanting to know MORE.

LESSON 6: BLOG LIKE YOU MEAN IT
The heart of Lesson 6 is about making a connection through your regular content. If you want to actually enjoy that process, you’ve got to find a system that works for YOU. In this one we’ll talk about topics, format, and frequency – then we’ll dig into clickable headlines, “open-me” email subject lines, and easy ways to get MORE quality conversation going on your blog.

LESSON 7: WORK WITH ME (NO, REALLY.)
Once you’ve built relationships ‘n’ credibility, the natural next step is to tell people how they can work with you. In Lesson 7 I’ll tell you the four things EVERY prospective client wants to see on your sales page(s), and exactly how to give it to them using my nine-step recipe. We’ll cover how to share your rates with confidence, and I’ll share my favorite ways to “filter” for dream clients.

LESSON 8: BEST OF THE REST
While the A-Team pages often get all the attention, it’s the “little” pages that can make the biggest difference in your day-to-day ops + relationship-building. In Lesson 8 I’ll share the WHY + HOW behind social proof, giving back, legal, contact, resources, thank you, and even 404 pages that represent YOU and help your visitors feel connected, protected, and cared for.

Then we’ve got the bonuses.
(Oh, the bonuses…)
WE’LL START WITH THE WARM-UP BONUSES FIRST.

ON-DEMAND DIGITAL ACCESS
It certainly won’t take you a lifetime to get through these super-streamlined lessons (the average vid is 23 minutes long), BUT if you really want to take your sweet time, you can. Each lesson is fully downloadable, so you can go through them one week at a time, one month at a time, all in one day, or once a year. Totally up to you.

FILLABLE WORKBOOKS TO HELP YOU TAKE ACTION
If you’ve seen my site, you’ve seen what happens when I work with creative genius (+ACAC founding member!) Sarah Ashman. We’ve cooked up digi-workbook MAGIC to showcase 50+ pages of templates, resources, and sample copy to help you capture all those genius ideas…before they’re ready for WordPress. (Seriously. Homework has NEVER looked this good.)

IN-LESSON BONUS VIDEOS
If you’re the “tell me more” type, you’ll love the bonus vids I’ve included with Lessons 3 through 8. This extra training shows you the lesson in ACTION – including walkthroughs of my own site pages, past and present, a really nerdy DIY-PowerPoint-graphics tutorial (I made every graphic you see here in PPT!), and actual clips from previous ACAC office hours.

(Aaand NOW I get to feel like Oprah.)

INTRODUCING THE ACAC BONUS LIBRARY
My main intention here is to help you with MORE than just the copy elements of your site experience, including branding, development, design, sales, legal, SEO, and mindset. YES. Alllllll of that.

The pros featured here in The Bonus Library bring a variety of  perspectives and areas of expertise to the table and they’re GREAT at what they do.

Truly – I can’t help but feel a little “You get a car! YOU get a car! YOU get a car!” when I share ’em with new members of ACAC.

BONUS LESSON #1:
MORE THAN WORDS with BRAND STYLIST SARAH ASHMAN
Now that you’re thinking about how you VERBALLY communicate your message, you’re probably thinking about how you VISUALLY communicate your message – colors, fonts, logos, images, and all that jazz.

BONUS LESSON #2:
COPYRIGHTING YOUR COPYWRITING with ATTORNEY TAMSEN HORTON
It feels GREAT to have a site that really reflects who you are and what you have to offer. But what feels even BETTER is knowing that it’s alllll protected. That’s exactly what we’re talking about in this bonus lesson – from little C to big R – we’ve got your copyright + trademark Qs covered.

BONUS LESSON #3:
BEAT WRITER’S BLOCK with EFT EXPERT MICHELLE SIMMONDS
At some point in this write-your-site process, you’re GOING to experience resistance. Overwhelm. Writer’s block. Totally normal. When you’re tempted to be frustrated + give up, this lesson will help you learn how to PROCESS those fears + emotions and just. keep. writing.

BONUS LESSON #4:
BUILD YOUR SITE with DEVELOPER NATHALIE DOREMIEUX
Haven’t actually BUILT your site yet? 😉 NO PROB. In this bonus training (a mini-course in ITSELF), Nathalie walks you through EVERY step of the process: Buy your domain. Set up hosting. Install WordPress. Choose a theme. Set up a “coming soon” page. Let ACAC walk you through the rest.

BONUS LESSON #5:
COPY THAT SELLS with SALES PRO KENDRICK SHOPE
I’ve got you covered on WWM + sales page basics in ACAC, and in this bonus lesson, Kendrick and I take that conversation to the next level. We’ll talk about how to get over any potential fears + hesitations you may have about selling, how to position your value in a way that makes you AND your potential customers feel great, and top tips for following up in a totally comfy, non-awkward way.

BONUS LESSON #6:
MUST-KNOW SEO with SEO PRO MALENE JORGENSEN
ACAC will help you write smart, authentic copy that connects with your dream clients and customers. CHECK. But if you want as many people as possible to READ all that great copy, you need to incorporate smart, simple SEO. In this bonus, Malene shares what SEO really is, why it matters, and most importantly – seven delightfully simple ways you can leverage it on your site.

AAAAND IF YOU’RE RUNNING A PRODUCT-BASED BIZ, HERE’S A BONUS JUST FOR YOU:
ACAC for PRODUCTS
We’ve had ACAC success stories from folks applying the recipes to speaking, videos, everyday conversations…even Facebook ads!, but I want to be absolutely SURE I’ve got you covered from header to footer. That’s why I worked closely with product-based ACAC members to create “ACAC for Products” – a full-on course companion filled with practical tips + inspiration to help you apply ACAC principles to everything from product descriptions to your blog strategy. (They’re loving it already!)

And in case we haven’t met yet…
Hi 👋 I’m Nikki (Elledge Brown).

I’m a Texas girl who was lucky enough to spend the last 10 years calling Hawaii home.

I’m a writer, a speaker, recovering perfectionist, former park ranger, milspouse, entrepreneur, mom of three, and host of the Naptime Empires® podcast.

I launched my own (naptime) empire in 2013, when my oldest was 18 months old — helping entrepreneurs attract their dream clients + customers, serving up tips + behind-the-scenes stories as The Communication Stylist® and creator of A Course About Copy®.

In the time since, said empire has generated well over a million dollars in revenue while enabling me to serve a community of tens of thousands of entrepreneurial humans from all over the planet while sporting my day jammies.

AND THAT’S WHY I CREATED A COURSE ABOUT COPY.
This course is like my thesis project. (Or a really fun dissertation.)

I’ve taken everything I’ve learned through 10 years of formal communication studies and almost as many years in the world of online business and streamlined it into eight powerful lessons you could watch in one afternoon if you wanted to.

This course isn’t about ME talking. It’s about YOU writing. I’ll give you a little why, a LOT of how, and send you on your way.

The methods and recipes I share in ACAC aren’t trendy. They’re timeless, sensical ways to communicate with an audience you care about, and because of that – they will NEVER go out of style.

When you’ve got a clear HOW behind each page, this whole “write your site” thing can be simple. Even fun.

And I’d LOVE the chance to prove that to you.

Aaand you’ve gotta hear this one…

“Best intuitive decision I’ve made in my business. My blog posts get up to 4x as many comments and take me half the time to write (as a busy mum, that’s huge). I’ve had both local and national media coverage, and after I applied Nikki’s ‘recipe’ in a keynote I delivered, I was invited to present at an international conference.”
Dr. Kristy Goodwin
Every Chance to Learn
Australia

Exciting, right?

(Kristy’s a total dream student. Just landed a gig with Nick, Jr. in Australia – CONGRATS Kristy!)

NOW. YOU READY TO JOIN US?

Still not quite sure?
CAN I REALLY DO THIS (WRITE MY OWN COPY)?
YES, dude. You can. You gotta.

Because if someone asks you a question about you, your business, or your offer in real-time, you don’t have time to call a lifeline. It’s your JOB to be your own best spokesperson.

(And I would LOVE to help you with that.)

ACAC isn’t just about writing copy. (I know, I know, the title.) But as you’ve probably heard me say – my experience, education, and my approach are centered on effective communication in GENERAL. What you’ll learn in here applies to writing, speaking, video, and everyday conversations too (as Kristy said in the vid above).

Again: If you want to PAY a better communicator, ACAC is NOT for you.

If you want to BECOME a better communicator, what are you waiting for? 🙂

WHAT IF I DON’T EVEN HAVE A WEBSITE YET?
PERFECT TIMING! Any credible designer or developer will tell you that copy comes first.

(Otherwise you’re in for a rollercoaster of back-and-forth revisions and edits… and that gets old – and expensive! – real fast.)

Your site is your 24/7/365 storefront.

Every day, your potential dream clients and customers are looking for help in the form of programs, products, and services like YOURS.

Your home page (or lack thereof) is creating a lasting first impression.
Your about page is introducing you and your business to potential clients.
Your work with me page is sealing the deal for you…or not.

If you’re not communicating your message in smart, authentic way, you’re missing out on dream clients with EVERY search and click.

I’M A [INSERT TITLE HERE]. WILL ACAC HELP MY BUSINESS?
We’ve got over 700 members in A Course About Copy® now (!). Here’s just a SAMPLING of what they do:

nature + travel photographer.
psychotherapist.
online boutique owner.
brand strategist + designer.
composer + dancer.
clothes designer.
photographer
freelance videographer + production coordinator.
typographer (bespoke stationery).
general contractor.
nutritional therapist.
children’s brain + technology researcher.
web developer.
mortgage broker.
EFT expert.
landscape designer + horticulturist.
writer | director | actor
wardrobe stylist.
massage therapist.
attorney.
pr strategist.
instructional designer.
chiropractor.
baby sleep training specialist.
organization + productivity consultant.
marketing specialist.
non-profit owner.
paper flower artist.
yoga teacher.
graphic designer.
functional medicine and clinical nutrition doctor.
personal trainer.
jewelry artist.
chef.
blogger.
virtual assistant + online business manager.
puppy trainer.

(Soooo I’m gonna say YES.)

SO IF I’VE GOT A PRODUCT-BASED BUSINESS, IT WILL HELP ME TOO?
I used to tell my (college) students on the first day of the semester: No matter who you are or what you do, EVERYONE can benefit from improved communication skills.

And that’s what this course (and just about everything I do) is about. Communication and CONNECTION. (By way of clear, concise about pages + blog posts ;))

That said – I want to be absolutely SURE I’ve got you covered from header to footer.

I worked closely with product-focused ACAC alumni to create “ACAC for Products” – a full on course companion filled with practical tips + inspiration to help you apply ACAC principles to everything from product descriptions to your blog strategy.

Here’s just some of the feedback I’ve received so far:

hope you know how amazing you are!!!

This bonus for product based biz’s is AMAZING! I have been clicking around looking at all of the links you included and there is SO MUCH inspiration in there. I can’t really think of anything else to add right now as I am only up to my ABOUT page.

I honestly thought I had my homepage finished, but I am going back to my developer/designer to ask for a few more edits after reading this.

I. LOVE. IT.

I can tell you have totally done your research and it is such a good resource.

You should consider selling this separately as its own workbook like you did for your other components of ACAC!!!! I would buy it 🙂

Congrats and a massive THANK YOU!

Alex O’Callaghan, MammaBelle Maternity

__________________

I read every sentence looking for something to critique and came up empty. It was so descriptive and inspired me to go to work! Haha

I can really tell how much work you put into this and I can’t wait to dive into it again when I can put it to work!

Meaghan Shelton, Oakleigh Rose Boutique

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.