Taylor Engstrom – Partner & Customer Marketing

Description

Taylor Engstrom – Partner & Customer Marketing download , Taylor Engstrom – Partner & Customer Marketing review , Taylor Engstrom – Partner & Customer Marketing free

Taylor Engstrom – Partner & Customer Marketing

After taking this course you’ll…

• Understand what partner marketing is, how it differs from influencer marketing and strategic partnerships, and why it is one of the most powerful marketing channels B2B organizations of almost any size can take advantage of.
• Build a partner marketing practice from scratch, beginning with identifying and recruiting marketing partners to running high impact campaigns to delivering large volumes of leads to your sales team each and every month.
• Craft a partner marketing strategy that fits your unique organization with its specific partner-friendly tactics, campaigns, and incentive programs.
• Get an edge on your competitors by learning the right tools, processes and ways to work with your team and get the most out of your partner marketing efforts.

This course is essential for you if…

• You work in (or want to work in) a B2B organization with average deal sizes of $5k or greater
• You want more predictable, quality leads at a fraction of the cost by either leveraging current strategic partners and/or cultivating new win-win relationships
• You’re a marketing manager, account executive, or account management professional looking to utilize all of your skills in a highly creative, highly impactful field that’s changing all the time

This course is NOT for you if…

• You operate best in a highly predictable, highly structured environment. Partner marketing combines the best (and worst) of partner relations, marketing strategy, and sales enablement. It is an absolute must that you are comfortable with uncertainty and are flexible enough to produce results.
• You’re not comfortable being client-facing. Partner marketing involves – well – partners. You must be an excellent communicator by default. Stakeholder management, project planning and external collaboration are all tools of the trade.
• You’ve already executed partner campaigns or work with strategic partners. While this is an intermediate-level course, it provides a lot of context around strategic alliances and the foundations of partner marketing. If you are currently running these programs or are a key stakeholder you may find some of the content redundant.

Skills you will master
Lead generation Marketing strategy Partner marketing Partner strategy

About the expert

Taylor S. Engstrom

Taylor Engstrom is a product marketer and entrepreneur. Today he leads global product marketing at ShipStation (A portfolio company of Auctane) in charge of developing product-market fit in international markets and evangelizing the ShipStation brand and product for thousands of ecommerce merchants.

Previously he has led marketing departments for several early stage Software-as-a-Service (SaaS) startups across GovTech (Government Technology) MarTech (Marketing Technology) and more. He helped launch the first ever Government Relationship Manager, GRM ™, a CRM for local and state governments, and built a strategic alliances and partner marketing program from scratch for a major privately-held home improvement technology company before they were acquired by a public lead generation company.

Your course curriculum
Partner marketing

1 What is partner marketing?
How Olympic athletes ended up on the Wheaties box, advantages and disadvantages of utilizing partner marketing, and how you can apply this powerful technique and strategy to your business. Topics covered: Learn what partner marketing is from a high lev …

2 How to work with partners
Finding and developing the right partners is the bedrock to a successful partner. marketing program and strategy. Get the basics on partnership development and get ready to build or improve your very own. Topics covered: Learn the ingredients to a rock …

3 Partner marketing tactics and strategies
Learn the most common and effective channels and tactics within the partner marketing sphere, discover how to incentivize your team (and theirs) and begin strategizing for your own organization. Topics covered: Learn the keys to great partner marketing …

4 The partner marketing role/team
Go behind the scenes of what working in a partner marketing role/team looks like, from the skills you’ll apply to how you work with other teams such as sales, account management, and more. Topics covered: Learn about the partner marketing team/role and …

5 Course review
Review what we’ve learned. Topics covered: Review what we’ve learned throughout the course and prepare for final exam Resources Lesson slide deck

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.