Derek Gleason – Content Marketing Research

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Derek Gleason – Content Marketing Research download , Derek Gleason – Content Marketing Research review , Derek Gleason – Content Marketing Research free

Derek Gleason – Content Marketing Research

Become the authoritative source on a topic 
Content marketing has enormous potential. You can become the authoritative source on a topic for your readers, giving them a reason to trust you and—down the road—a reason to buy from you.

But you can also waste thousands of dollars on mediocre content that no one cares about or great content that no one sees (because you focused all your resources on production, not distribution).

The difference between success and failure? It often comes down to research, production, and measurement.

After taking this course, you’ll…

• Identify your deepest expertise. Content marketing succeeds when you pinpoint the topics that you can own—those in which you can become a leading authority.
• Learn a replicable process for topic research. Simply looking at the “most shared” or “most linked” posts on a topic and trying to “skyscraper” them is a deeply flawed strategy. A solid process creates a pool of data-backed ideas you can return to again and again.
• Adopt professional publishing standards for your content marketing efforts. The details that separate newspapers, magazines, and books from your blog posts or whitepapers can undermine the perceived authority of your content. Small changes can have a huge impact.

Skills you will master
Content dashboards Content Marketing Content organization Content research

Learn how to consistently create content with real value for readers… and the business
Small changes can have a huge impact. Adding just a bit of context to the typical data used in content research can help you surface great content on any site (not just mediocre content on great sites). A few tips from the professional publishing world can also help you find the right angle to produce original, valuable content that also aligns with company goals. You don’t have to sacrifice one for the other.

You’ll know that a topic will work before you invest weeks in content creation. You’ll feel confident that you’re offering new, useful information to readers (not just mashing up the top results from Google). And you’ll be able to prove content marketing success for any metric your company cares about.

This course is essential for you if …

• You’ve spent money on content marketing—but have yet to get (or prove) results.
• You want a reliable process to consistently identify topics that earn links and shares.
• Your content marketing “program” is little more than haphazard keyword research and uninspired blog posts.

This course is NOT for you if…

• Your content marketing strategy is already locked in to a simplistic framework of short, derivative, keyword-targeted blog posts.
• You’re an agency partner or freelance writer who has no influence on topic research or KPIs.
• You already have expertise in content marketing, SEO, and professional publishing.

Skills you should have before taking this course
This isn’t a “Blogging 101” course, however it doesn’t abandon beginners entirely.

The lessons and strategies are for individuals who want to see content marketing reach its full potential—with companies delivering the authoritative content on a topic.

About the expert

Derek Gleason 
Derek is Content Lead for Shopify. He’s responsible for publishing about 90 long-form posts per year on data-driven marketing, while also maintaining and improving a library of nearly 700 posts.

Prior to joining Shopify, nearly four years were spent at a digital marketing agency, delivering content marketing strategies and managing SEO for organizations like Land O’Lakes, Twitter, and Virginia Tech.

Your full course curriculum
Content marketing research

1What should you cover?
There are millions of topics you could cover, but which makes the most sense for your brand? And what’s likely to deliver the highest ROI for your company? Topics Covered: Overcome the burden of historical content marketing “strategies.”Identify that o …

2How will you distribute the content?
Just because you publish it, doesn’t mean they’ll come. The earlier you think about distribution, the better. Learn to frame content to make it more searchable, shareable, and linkable. Topics Covered: Identify the content that people wish they could l …

3Audits and research
Traditional content research looks only at absolute numbers of links, shares, or traffic. But unearthing the best opportunities requires adding a bit of context. Discover how to fold that ultra-valuable analysis into your content audits. Topics Covered …

4Identifying themes and topics
What do you do with all that spreadsheet data? Learn how to distill data points into relevant themes, then translate those themes onto the highest-value content ideas for your site. Topics Covered: Know how to code your content.Distill your coded list …

5Translating topics into strategy
Great ideas poorly executed won’t get you anywhere. Learn the keys to ensure that you execute effectively on your great ideas—over and over again. Topics Covered: Learn to avoid the trap of derivative content.Keep from over-investing in content product …

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.