Paul Boag – Content recycling

Description

Paul Boag – Content recycling download , Paul Boag – Content recycling review , Paul Boag – Content recycling free

Paul Boag – Content recycling

Generate content with ease without compromising quality
Content marketing is becoming harder as the number of publishers skyrocket. Success now relies on building a loyal audience who turns to you as a trustworthy source.

However, to achieve this aim, we need to be able to put out regular, high-quality content, and that can feel like an impossible task. This course shows you how to generate large amounts of content with minimal effort, all without compromising quality.

After taking this course, you’ll…

• Have the ability to deliver high-quality content marketing material fast, so building a loyal audience with minimal effort.
• Know how to take a single piece of content (like a blog post) and repurpose it for different channels, thereby maximising reach.
• Be able to implement a robust working methodology for the production of content marketing material. A process that ensures you post regularly and build brand awareness.
• Have a suite of possible tools to help you produce content marketing more efficiently and reduce the number of hours dedicated to creating and posting content.

Skills you will master
Blog writing Content Marketing Content recycling Content repurposing

In just 15 sessions, you’ll be able to…

• Take a blog post and effectively turn it into a series of social media post.
• Turn a blog post into quality podcast content.
• Build a webinar around blog post content.
• Turn webinar content into videos for Youtube.
• Transform multiple posts and turn them into an ebook.
• Take ebook content and turn it into a self-learning video course.
• Implement a fast and reliable blog post writing process.
• Make the most of online tools to streamline their workflow.

Become more efficient and effective in how you approach content marketing
This course will enable you to reach more people with your content using less time and effort. You will be able to take a single piece of content and amplify it across multiple channels, repurposing it in different formats, increasing your efficiency and maximizing your reach.

This course is essential for you if …

• You use content marketing as part of your marketing strategy.
• You have found that your content marketing efforts have failed to generate the return you had hoped for.
• You believe you do not have the time or resources to include content marketing in your marketing strategy.

This course is NOT for you if…

• You expect immediate results and refuse to invest in new ways of doing business that requires planning, building, and iterating over many months.
• You do not see value in content marketing and feel it has no place in your marketing mix.
• You have ample time and resources to produce quality content marketing material across a range of platforms.

Skills you should have before taking this course
This course teaches a technique that can be used by any marketer, no matter your level of experience.

About the expert

Paul Boag 
Paul Boag works with an enormous range of organisations. Clients include Doctors Without Borders, UNICEF, Puma and GlaxoSmithKline. Over the past 24 years, Paul has improved user engagement and conversion rates across hundreds of sectors.

He has written five books on user experience design and digital transformation and been podcasting since 2005. He is also a non-executive director at Smashing Media, who runs one of the largest blogs on digital topics.

Your full course curriculum
Content recycling

1What is content recycling and does it help?
Supercharge your content marketing efforts, reach new audiences, and build brand loyalty. Lesson objectives: Define what we mean by content recycling. Establish how content recycling can help your marketing.Learn how content recycling can help you pers …

2How to identify the right content formats.
Not all content formats are right for your organisation. Discover how to choose the right combination for you. Lesson objectives: Have a clear picture of the different content types available.Understand the effort involved in creating different content …

3Creating a content recycling workflow
Improve the efficiency of your content marketing efforts by establishing a robust recycling workflow. Lesson objective: How to establish a basic workflow that you could implement today.How you can then build on that foundation by adding additional form …

4How to find the best content ideas
Coming up with ideas for content is hard. Fortunately, there are tried and tested approaches that will help. Lesson objective: Understand what makes good content.Learn what content works well for content recycling.Gain techniques to ensure you always h …

5Why and how you should test content ideas
Avoid costly and time consuming mistakes by testing content marketing ideas before rolling them out. Lesson objective: How testing can save you time and money.How to test content ideas like blog posts or youtube videos.How to test larger projects such …

6How to write a blog post fast and efficiently
Blog posts will be the heart of your content recycling strategy, and so you need to produce them as efficiently as possible. Lesson objective: Understand why blogging is important to your content recycling strategy.Have a step by step process for writi …

7Maximize the impact of your posts
Because people do not read entire posts online, we need to ensure that our blog posts are engaging and easy to scan. Lesson objective: How to format a post for scannability. How to keep people engaged with your blog.How to create components that will b …

8How to turn posts into social media updates
Easily recycle a single post into at least half a dozen social media updates that are great content and promote the post. Lesson objective: Know what to look for when recycling posts for social media.Be able to recycle posts in the most efficient way p …

9Produce graphics using blog content
Take the core messages from a blog post and recycle them into engaging infographics with minimal effort. Lesson objective: Explore some of the different graphic options available.Learn what blog content can easily be transformed into graphics.Discover …

10How to turn a blog post into a podcast
Easily reach new audiences by turning a written blog post into a podcast that people can listen to on the go. Lesson objective: How you go about translating a blog post into a podcast.Recording techniques to ensure the quality of your audio.The technic …

11How to create video content from a blog post
Video can be one of the most engaging formats, and done right, it doesn’t need to be hard to produce when recycling blog posts. Lesson objective: The different video formats available to you.What you need to consider when recycling for video.Some tools …

12Transform multiple posts into long form video
From webinars to courses, video can be a powerful teaching tool. Best of all, they can be created easily by combining blog posts. Lesson objective: How to identify opportunities for creating larger video projects.What different video projects are avail …

13How to turn multiple posts into an ebook
With careful planning, a series of blog posts can become the basis for a book that will cement your expertise in your chosen field. Lesson objective: Why producing an ebook is a good content marketing tactic.The practicalities involved in writing a boo …

14Use email to promote and recycle content
Email plays a unique role in content recycling. It is invaluable for ensuring that older content does not get forgotten. Lesson objective: Why email is crucial to your content marketing efforts. How email can give new life to old content marketing mate …

15 Next steps and where to begin
Content marketing is an enormous undertaking. In this last lesson, we finish discussing what you could do and look at where you should start. Resources Lesson slide deck

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.