Alex Fedotoff – The Ultimate CBO Blueprint

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Alex Fedotoff – The Ultimate CBO Blueprint

CBO Campaigns – How to Get the Most Out of Them

NOTE: Regular adset budget setup is what I recommend to use for the time being (as of June 2019).

But CBO’s can be profitable too. In this article I explain how to use it.

As most of you already know, CBO (Campaign Budget Optimization) is the new way for Facebook to optimize your campaigns. In its core is the idea of assigning daily budget on the campaign level and letting the Facebook machine learning distribute the funds inside it in the most effective manner.

Yet, the reason why everyone is so hyped about CBO right now is not its great effectiveness. In fact, Facebook has already announced that it will be mandatory for all of your campaigns starting from September 2019.

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