André Morys – Applied Neuromarketing

Description

André Morys – Applied Neuromarketing download , André Morys – Applied Neuromarketing review , André Morys – Applied Neuromarketing free

André Morys – Applied Neuromarketing

Increase your conversions by understanding how your customers’ brains work
To optimize conversion rates, you need to change buyer behavior. Learn how the human brain works and how to leverage that knowledge to increase sales.

This course is about more than just persuasion, cognitive biases and behavioral economics.

Course overview

In just 5 sessions, you’ll learn how to…

• Be more effective: Understand how the signal processing in the brain works so your message really gets into the mind of your audience.
• Control perception: You can control what and how the content of your websites and landing pages will be perceived.
• Raise buying motivation: Understand the influence of emotions and fears of your audience to increase the motivation to buy of your users.

Skills you will master
Attention and perception Copywriting Messaging Neuromarketing User behavior

Most online marketers apply consumer psychology superficially – like a tactic that you can just copy and paste
But the human brain is too complex. It often doesn’t work to apply tactics without understanding the deeper mechanisms.

In this course, André will give you an overview how the human brain is hardwired and how to leverage that knowledge for more conversions.

André uses a lot of practical examples to showcase you the application of the knowledge. By attending the course, you will also have fun with tasks and interaction.

This course has shifted my understanding of subconscious decision making and made me a better optimiser. I can’t give better praise or thanks than that
Everton Rock, Conversion Optimization Specialist @ ConversionWorks

This course is right for you if…

• You understand that a conversion is a result of a users behavior
• You are generally interested in psychology and customer experience
• You have already worked with psychological principles but maybe it didn’t work for you

This course is probably not for you if…

• You think you understand your customers’ behavior by using Google Analytics
• You think you need to do a lot of quick a/b tests instead of some really good ones
• You think psychology is just some esotheric stuff for UX nerds.

It was an extremely beneficial course. It got me to think about marketing in a totally different way than what’s talked about in the mainstream blogs and communities, and was a very valuable course to take.
Eric Rohrback, Associate Director of Operations @ RedShift

Skills you should have before taking this course
The course is suitable for everyone, but it helps to have:

• General understanding about usability / UX / CX
• Experience in optimization
• Experience in user research

About the expert

André Morys
André has been an optimizer for more than 20 years and has been sharing his passion for optimization with others for nearly 10 years as an international keynote speaker, blogger and author.

André is co-founder of konversionsKRAFT, a network of leading optimization agencies across the world. He is also a university lecturer and recently received an award as Germany’s Best Employer out of hundreds of participants.

Your full course curriculum
Applied neuromarketing
1 Brain fundamentals
Topics covered: How the brain basically worksWhy customers are not in control of their mindWhy neuromarketing should be part of the core business model Brain fundamentals (lesson slides)Download

2 Control the attention
Most optimizers are familiar with clickmaps and heatmaps from mousetracking or eyetracking. But do you know what stimulus triggers the attention? The eyes are hardwired with the brain and as an optimizer you should know how to influence the customer’s …

3 Emotional resonance
People buy what makes them a better version of themselves. According to neuromarketing studies, most behavior is influenced by a mechanism of preferences for certain values that is deeply implemented in the human brain. Topics covered: How the customer …

4 You have only 50 ms
When we talk about concepts like trust, relevance, or clarity, the customer’s brain has made a decision in a couple of milliseconds. This happens a lot of time before the rational part of the brain has a rational explanation of the decision. You can us …

5 Implement core principles in your process
Optimizing websites actually means changing buyer behavior. Your optimization process is a process that is not effective as long as you don’t implement the core principles of online behavior. Learn how to use neuromarketing principles and how to implem

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.