Andrew McCotter-Bicknell – Competitive Intel & Market Research

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Andrew McCotter-Bicknell – Competitive Intel & Market Research download , Andrew McCotter-Bicknell – Competitive Intel & Market Research review , Andrew McCotter-Bicknell – Competitive Intel & Market Research free

Andrew McCotter-Bicknell – Competitive Intel & Market Research

Become great at competitive intel & market research
Learn how to build a world-class competitive intelligence program – regardless of your company’s size or resources.

By Andy McCotter-Bicknell,

Senior Product Marketing Manag

Product Marketers have their hands full. Making sure that each responsibility is given the attention it deserves is no easy task. But all too often, we see competitive intelligence getting deprioritized when businesses can’t afford it – because it’s hard to see results.

When done correctly though, competitive intelligence can have an immense impact on a business. And it’s not uncommon to see leaders of competitive programs celebrated by sales, product, marketing, and leadership teams alike.

After taking this course you’ll…

• Understand how to gather up-to-date information on your competitors.
• How to conduct an effective win/loss program.
• How to collaborate with marketing to establish proactive competitive displacement campaigns.
• How to get a seat at the table for strategic company initiatives.

This course is essential for you if…

• You work at a startup and are an underdog in your industry.
• You want to increase your visibility within your organization.
• You’re a Product Marketer in pursuit of rounding out your expertise of the function.

This course is NOT for you if…

• You are unorganized. Competitive intelligence requires you to evaluate dozens of vendors, and maintain multiple internal systems.
• You don’t work well under pressure. Competitive pressure can be very intense.
• You already have an established and effective competitive intelligence program.

Skills you will master
Audience research Competitive intelligence Competitive Marketing Campaigns Market Insights Market research Marketing strategy

About the expert

Andy McCotter-Bicknell 
The creator and owner of ZoomInfo’s competitive intelligence program. ZoomInfo is the world’s leading go-to-market engine — ranking #1 in 27 G2 grids as of Summer ’21.

Competitive intelligence has the power to influence every aspect of a company. His competitive intelligence program has contributed to six acquisitions and dozens of seven-figure deals.

Your course curriculum
Competitive intelligence and market research

1 What is Competitive Intelligence and why is it so important?
Competitors are everywhere and there’s a lot to learn from them. Let’s start from the beginning and establish what we can learn, and how it can help our businesses (and our careers). Topics covered: Define what we mean by “Competitive Intelligence.”Est …

2 Gathering Competitive & Market Insights: Startups & Mid-Market
You don’t have to put down tens of thousands of dollars to start building a competitive intel function. Let’s start small with a few recommended affordable and free tools. Topics covered: Learn how to dig through a competitor’s website and identify who …

3 Gathering Competitive & Market Insights: Enterprise
Your business is growing, and so is your list of competitors. Invest in these tools to stay on top. Topics covered: Learn how to automatically keep up to date on your competitors’ web presence.Track how often competitors are mentioned by prospects or c …

4 Understanding Your Audience: An Ongoing Mindset
The art of cataloguing insights and thinking like a Content Marketer. Topics covered: Understand how to think about your audience in the same way that sales and marketing thinks about their prospects and customers.Establish a simple methodology for con …

5 Building Battlecards for Sales & Marketing Teams
Deliver what they need to confidently dismiss competitors. Topics covered: Understand the most important thing to include in your battlecards.Learn the tools you can use to build battlecards on any budget.Figure out where to put the battlecards or dist …

6 Competitive Newsletters for Product & the C-Suite
Publish newsletters that teams actually look forward to reading. Topics covered: The three main questions to ask yourself when you uncover an insight.How to design your newsletter from top to bottom.Recommended tools to help you write in a way that peo …

7 Developing a Competitive Strategy through Win/Loss (part 1)
How and when to conduct quantitative research through Win/Loss surveys. Topics covered: Learn the “what” and “why” of quantitative research.Recommended tools to help you create surveys.How to write surveys properly and send invites that lead to high re …

8 Developing a Competitive Strategy through Win/Loss (part 2)
How and when to conduct qualitative research through Win/Loss interviews. Topics covered: How to conduct a proper interview without annoying the other party.Avoid commonly-made mistakes that delay program results.How to report on Win / Loss program res …

9 Organizing a Competitive Marketing Campaign
Partner with Marketing & proactively displace competitors. Topics covered: Learn the first steps you need to take when starting an email campaign.Recommended tools to make sure you get the right contact and account data.Understand the questions you …

10 Pushing “Go” On Your Competitive Program
How to put everything that you’ve learned in this course together and crush your competitors. Topics covered: Learn where to start after the conclusion of this course.Understand what makes or breaks most competitive intelligence programs.The key to pav

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
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     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
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Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.