Andy Crestodina – Content strategy and SEO for Lead Generation

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Andy Crestodina – Content strategy and SEO for Lead Generation download , Andy Crestodina – Content strategy and SEO for Lead Generation review , Andy Crestodina – Content strategy and SEO for Lead Generation free

Andy Crestodina – Content strategy and SEO for Lead Generation

Successful content marketing programs are built on the foundation of a solid content strategy
This course is your complete approach to building a fast-flowing highway of continuous demand. Learn each step of the process for driving B2B leads with content marketing, from first action to final outcome.

In just 6 sessions, you’ll be able to

• Align topics and formats with the information needs of your audience
• Research keyphrases and search optimize your content
• Find and collaborate with relevant influencers
• Maximize your email list growth, open rates and click through rates
• Produce higher quality content in less time by repurposing
• Measure and optimize for better traffic (and more conversions) on the next go round

We’ll analyze the birth of a lead, deconstructing each page in the process and each stage in the funnel. You’ll learn how to strengthen each stage, from the high-ranking blog post to the thank you page after the thank you page.

Skills you will master
Content Marketing Content Strategy Influencer marketing Lead generation Measurement Search Engine Optimization (SEO)

Why you need this course
Content. It’s why they visit and why they convert (or don’t). Content is part of every step in your funnel. From the first keyphrase to the final conversion, this masterclass connects every dot. Your content is a bridge between a Google search results page and your website’s thank you page.

With this course you will learn to figure out:

• Who are we talking to? Why do they care?
• What are the two types of keyphrases? What pages target which type?
• How do you build links, authority and ranking potential?
• What do we publish? And how will it be promoted?
• What topics, formats and collaborators support lead generation?

You need a new approach to winning traffic and conversions
Some brands buy traffic. They try to win the battle of budgets through brute force or by outsmarting the other advertisers, picking off opportunities on the edge.

The content marketer has a different approach. We win traffic. We earn conversions and grow audiences so large that eventually the advertisers start calling us, trying to buy space on our digital properties.

It’s both an art and a science. Content marketing is perfect for marketers who love to use both halves of their brains.

Who this course is for
If you like to cross channels and combine tactics, if you love both making and measuring things, this course is designed for you.

Content strategy doesn’t require big budgets, but it does take time. You will dominate your competition slowly, patiently. You will win the loyalty of your audience one keyphrase, link, and subscriber at a time.

Once complete, you’ll own a platform that consistently generates high quality leads. You will have the skills and mindset of a content strategist with a clear understanding of how to generate awareness, demand and revenue through content.

This course is right for you if…

• You have a platform for publishing (CMS and Analytics account)
• The fundamentals of brand and business are in place (the ability to turn demand into revenue)
• You have basic writing skills and you’re willing to use them

This course is probably not for you if…
If you’ve ever spoken these words, reconsider taking this course:

• “My audience doesn’t use the internet. I get plenty of leads by cold calling.”
  …you don’t believe in the power of digital
• “I need leads yesterday! I can’t afford to wait for momentum to build.”
  …you lack the patience required to build a content program
• “I would never give away advice! If you want my insights, you have to pay. Besides, my competitors would know my secrets if I shared them.”
  …you are afraid to share information online

If you stand behind any of those convictions, please do not register for this course.

Skills you should have before taking this course
Ideally, this isn’t your first rodeo. You have been exposed to all of the basic concepts and have at least a year of digital marketing under your belt.

• Basic Google Analytics skills and access to your account
• Basic writing and publishing skills
• Some experience in some area of digital marketing (social media, SEO, PPC, blogging, etc.)

Are you a pro at this already? Aspects of this course are advanced. Seasoned content marketers with 5+ years of experience can also expect real practical value.

About the expert

Andy Crestodina 
Andy Crestodina is a Co-Founder and Chief Marketing Officer of Orbit Media, an award-winning 38-person web design company in Chicago.

Over the past 18 years, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences, writes for big marketing blogs and hosts a little marketing podcast.

Your full course curriculum:
Content strategy and SEO for lead generation

1 Content strategy for lead generation
It’s about brains, not budget. It’s about durability, not speed. Content marketing is the opposite of advertising. We don’t buy attention, we earn it. A content marketing master understands both cheese and mousetraps, traffic and conversion. We cross c …

2 Search optimization: authority and relevance
From research to rankings, we’re going straight at the heart of search engine optimization. This class focuses on the specific actions that drive the rankings and targeted traffic. Resources Slides Supplemental materials SEO Basics Tutorial and VideoHo …

3 Digital content best practices
In this class, Andy will teach you the how to create content that is easy for visitors to consume and easy for you to promote. Once complete, you’ll have the tools and tactics you need to drive traffic and results. Resources Slides Supplemental materia …

4 Collaboration, networking and influencers
Influencer marketing, blogger relations and digital PR are all built on the same foundation: collaboration. In this class, you’ll learn to use social media to grow your reach and rankings. Topics covered: Research and outreach: connecting with the most …

5 Process, production, efficiency
You create outstanding content and promote it like a champ, but that’s not enough. If your content program isn’t efficient, it isn’t sustainable. Content marketing is an endurance sport, so we need to learn to be efficient in our efforts. We need to be …

6 Analyze, measure and improve
Create, promote and measure. Measurement is the third aspect of every content marketing program and it is critical. If you don’t measure, you can’t optimize. In this class, you’ll learn to measure the return on investment for your content marketing eff …

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.