Carrie Melissa Jones – Community Building

Description

Carrie Melissa Jones – Community Building download , Carrie Melissa Jones – Community Building review , Carrie Melissa Jones – Community Building free

Carrie Melissa Jones – Community Building

Community is your key to meaningful brand connection
“Community” is the hottest word in marketing since “social”, and for good reason. Strong communities help brands unlock unprecedented wins across innovation, customer retention, marketing, and employee engagement. And in our increasingly isolated era, we need communities in our lives more than ever.

In this course, you’ll learn how to create communities that inspire meaningful brand engagement. Discover research techniques and growth strategies to help you shape and build a powerful community experience.

Calling something a “community” doesn’t make it one
Many brands think they’re building a community. But they’re feeding transactional relationships. Or calling their audience-building efforts “communities” in the hopes that one will magically appear. The only way to build a true brand community is with a solid foundation and tactical plan from the start.

This course will demystify the components of strong communities, giving you the language and tools to gather your first brand community members. Learn how to gather, lead, and grow an engaged brand following. Avoiding common pitfalls and costly mistakes along the way.
After taking this course you’ll…

• Know how to distinguish between a real community and a mirage community, and identify the necessary conditions for a community to take shape
• Craft a compelling purpose statement to set your community apart and help you focus on who and what really matters
• Be able to use community research techniques to define and build a solid community of fans
• Have a set of realistic goals and projections for engagement, leadership and growth
• Develop a complete set of founding member requirements to inspire high-touch member engagement
• Gain the confidence to gather the people important to your success in a meaningful community experience that inspires trust, advocacy, and loyalty.

This course is essential for you if…

• You’ve tried creating Facebook groups, Slack teams, forums, or Discord/Whatsapp channels, but the results feel random, lackluster, time-consuming, or all of the above.
• You want to build an authentic and exciting brand community that creates value for your organization and your community members
• You know that community building is powerful but you don’t know where to begin. You want a clear step-by-step approach to erase the overwhelm and get you unstuck.

This course is NOT for you if…

• You expect immediate results and won’t invest in building relationships with your members, experimenting, and iterating over 6-18 months.
• You want to create a community that manages itself. There is no such thing as a self-managing community.
• It requires an ongoing commitment, even if you have brought on volunteer community leaders.
• You want growth hacks, quick tips and tricks. Authentic community building is not extractive. It focuses on generating value for all involved using durable principles.

Skills you will master
Brand community Community building Customer Lifetime Value Customer retention Referral marketing

About the expert

Carrie Melissa Jones 
Carrie Melissa Jones is an author, community builder, and researcher of online communities. Her work has influenced the world’s leading online brand communities including the American Medical Association, Patreon, Google, and two U.S. presidential campaigns.

She is the author of the award-winning book Building Brand Communities: How Organizations Succeed by Creating Belonging with Charles Vogl and a student, teacher, and researcher of virtual communities at the University of Wisconsin-Milwaukee.

Your course curriculum
Community building
1 Brand Community & Belonging Foundations
Grasp the key concepts to avoid the most common community mistakes Topics covered: Get in the right mindset to build true brand communities, so you avoid the traps that most community builders fall into Define key terms needed to build community proper …

2 Defining Your Strategic Goals
How to envision your outcomes and determine concrete goals for your brand community Topics covered: Recognize why and when to invest in your brand community efforts based on the current challenges within your organization Identify the seven most common …

3 Quick & Dirty Community Research
Understand your members before you attempt to gather them – and save yourself a whole lot of time Topics covered: Learn how to write a screener survey to clarify who you would like to interview, saving you hours of time and meaningless data analysisInv …

4 Crafting Purpose & Values
Write a compelling purpose statement grounded in unique values to set your community apart Topics covered: Clarify what you want your community to do for your members and organizationWrite a compelling, moving strategic community purpose statementSelec …

5 Setting Growth Expectations
Recognize the four distinct stages of growth to invest efforts properly at each stage Topics covered: Envision how typical community growth looks to avoid falling for shortcuts or growth hacks that undermine your community-building effortsRecognize the …

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.