Dekker Fraser – Copywriting with Dekker: The Only Copy Course You Ever Need

Description

Dekker Fraser – Copywriting with Dekker: The Only Copy Course You Ever Need download , Dekker Fraser – Copywriting with Dekker: The Only Copy Course You Ever Need review ,Dekker Fraser – Copywriting with Dekker: The Only Copy Course You Ever Need free

Dekker Fraser – Copywriting with Dekker: The Only Copy Course You Ever Need

Management Experience
Global Product Marketing Manager for Sony PlayStation
Vice President of Marketing for Talkatoo
Senior Product Marketing Manager for Webgility
Product Marketing Manager for Rocket Lawyer
Director of Marketing for Ironclad Games / Flame Design
SaaS Marketing Consultant

Education
MBA in Marketing from Northwestern University – Kellogg School of Management Leadership Essentials from Columbia Business School Bachelor of Commerce from Mount Allison University
Presidential Scholar Selected

Publications
Product Launch: How to Go to Market
How to Become a Product Marketing Manager

Academic & Volunteer Experience
1 Million Enrollments
University MBA Program Advisor
College Marketing Lecturer for Digital Marketing & Business Analytics
Division Director and VP of Membership for Toastmasters International
Board of Directors for a charity

Course Curriculum

Persuasive Copywriting
Writing Body Copy (10:56)
Ultimate Sales Letter (29:15)
35 proven headline formulas (6:05)
Tactical Copywriting Frameworks (11:00)
Headlines copywriting advice from David Ogilvy (3:57)
2 Types of Copywriting (3:39)
Lessons from Building a Story Brand (15:18)
Cashvertising 1 (4:56)
Cashvertising 2 (8:13)
Cashvertising 3 (7:02)
Cashvertising 4 (7:59)
Cashvertising 5 (7:25)
Case Study on the 2 Types of Copywriting (2:43)
Hooks (2:48)
Easy Ad Formula
Headline Examples from Apple
Exactly What to Say: The Magic Words (8:40)
Headline Copywriting (9:15)
White Paper Copywriting Example (4:28)
Copywriting Examples
What are you selling?
Deliverability Checklist (10:00)
14 Tips for Writing YouTube Titles
Writing Case Studies Copy (12:00)
Copywriting for long-term growth part 3 (7:15)
10 Ways to Write Your First Paragraph (8:47)
8 Copywriting Tricks Used by Apple
Aids to headline copywriting (5:31)
7 steps to successful ads & 5 principles of copywriting (4:54)
2 Types of B2C Copywriting (12:37)
Examples – Copywriting for Short-Term Sales
Copywriting for long-term growth part 1 (6:07)
Copywriting for long-term growth part 2 (5:43)
ADPLAN framework to evaluate copywriting (5:12)
Color Copywriting
Copywriting Example – Facebook Advertising
Luxury Copywriting Case: Canada Goose
Magic Words (13:45)

My Framework For High-Level Copywriting
Psychology 1 – Reactance Copywriting (8:54)
Introduction & Stages (7:15)
Copywriting Funnel 1 (11:55)
Copywriting Funnel 2 (18:58)
OPTIONAL: Building a Funnel Campaign in LinkedIn (9:28)
Chatbot Example (Continued) (7:55)
Psychology 2 – Endowment Copywriting (7:42)
Psychology 3 – Distance Copywriting (6:14)
Psychology 4 – Uncertainty Copywriting (7:49)
Psychology 5 – Corroborating Evidence Copywriting (6:35)
SPF Copywriting Framework Workbook (13:32)
B2B Copywriting Mistakes
Copywriting Mistakes 1 (5:43)
Copywriting Mistakes 2 (9:21)
B2B Copywriting Mistakes

Copywriting Case Studies
Case Studies 1 (15:52)
Maximizing Video Views (3:55)
PAS Copywriting (8:00)
Case Studies 2 (8:22)
Killer Copywriting Tips & Tricks
Killer Copywriting Tips (7:37)
Copywriting Persuasion (8:44)
Applied Persuasion (1:15)
Copywriting Presentation Slides

Email Copywriting
18 Rules to Automate Cold Emails & Score Big Contracts! (19:07)
Email Copywriting Tip #1 (9:59)
Email Copywriting Tip #2 (6:25)
Email Copywriting Tip #3 (6:44)
Email Copywriting Tip #4 (4:03)
Email Copywriting Tip #5 (6:11)
Email Copywriting Tip #6 (6:37)
Email Copywriting Tip #6 Explained (8:22)
Email Copywriting Case Study (6:39)
Measuring Success – Email Copywriting (2:36)
Cold Email Slides
Your List A (1:50)
Your List B (3:11)
Your List C (4:03)
Your List D (3:31)
Your List E (2:29)
Your List F (3:10)
Getting Emails from LinkedIn Sales Navigator (5:27)
New Email + Warming It Up (3:56)
Promote Your Offer, Not Your Product (2:28)
Hard Offer 1 (2:27)
Hard Offer 2 (2:38)
Ecommerce Email Marketing Software Omnisend (19:15)
Mailchimp with LinkedIn Lead Generation (5:41)

Website Content Writing – Shopify Plus Case
Shopify 1 (8:41)
Shopify 2 (8:07)
Shopify & McKinsey Framework (9:24)
Shopify & Brand Language (6:25)
Content Analysis (8:10)
Psychology & Industries (10:13)
Soft Content (2:28)
Blog and More (7:47)
Stages of Awareness (6:46)
PAS Formula (2:08)
Slides

B2B Funnel Content Examples
Funnel Content Intro (2:28)
Buyer’s Guide (8:37)
Survey Reports (9:27)
Webinar (5:21)
Case Study 1 (3:40)
Case Study 2 (2:35)

Other B2B Content Creation
Direct Mail – Classic (8:10)
Direct Mail (6:52)
Industrial Advertisements (4:48)
My #1 Piece of Advice for PR & Event Content (4:59)
Article (5:26)
Interactive Content (Optional)
Article Focused on Problems (2:21)
Salesy BOFU Content (5:52)
Default Positioning (3:54)
Appendix: writing copy with artificial intelligence!

Lead Nurturing Copywriting
3-2-1 Strategy – Salesforce (4:56)
3-2-1 Strategy – HubSpot (4:07)
3-2-1 Strategy – MailChimp (1:44)
When Do You Send Leads to Sales 1 (5:51)
When do you send leads to Sales 2 (3:11)
When do you Send Leads to Sales 3 (10:55)
Always Promote Your Hard Offer or MQL Offer (9:09)
White Paper Nurturing 1 (5:56)
White Paper Nurturing 2 (14:36)
White Paper Nurturing 3 (16:18)
White Paper Nurturing 4 (6:20)
White Paper Nurturing 5 (5:23)
White Paper Nurturing 6 (26:55)
White Paper Nurturing 7 (8:44)
White Paper Nurturing 8 (4:07)
White Paper Nurturing 9 (16:21)
Nurturing people after they sign up for a free trial A (14:38)
Nurturing people after they sign up for a free trial B (11:18)

Direct-Response Copywriting
Demand Generation Content And Journey Mapping (2:16)
Email 1 (3:45)
Email 2 (3:03)
3 Things Worth Testing With Direct-Response Copywriting (16:08)
Content Marketing & Copywriting Mistakes For Demand Generation (4:20)
Don’t Require A Work Email (6:09)

Combining Direct & Brand Marketing
Convergence 1 (7:04)
Convergence 2 (7:37)
Convergence 3 (8:16)

Profiting from Surprise
Pow! Profiting from Surprise (22:02)

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.