Dekker Fraser – Master B2B LinkedIn Advertising

Description

Dekker Fraser – Master B2B LinkedIn Advertising download , Dekker Fraser – Master B2B LinkedIn Advertising review , Dekker Fraser – Master B2B LinkedIn Advertising free

Dekker Fraser – Master B2B LinkedIn Advertising

Now you can get fast results from LinkedIn advertising in this new, groundbreaking course!

This course comes to you from a Silicon Valley marketing veteran with the #1 MBA for marketing. Dekker Fraser has been advertising on LinkedIn since 2011 and has held such notable positions at VP of Marketing for a Google accelerator startup & Global Marketing Manager for PlayStation.

By the end of this B2B advertising course, you will know how to…

• Book sales meetings & acquire customers quickly using LinkedIn ads
• Generate requests for demos, quotes, consultations & free trials for under $30!
• Fix common LinkedIn lead generation mistakes
• Scrape LinkedIn for emails that can be used for advertising on Twitter & Facebook + cold email marketing (hint: this is super cheap and automatic!)

I provide lots of REAL EXAMPLES of LinkedIn campaigns I ran for multiple companies…and explain why they were successful…and how you can be too!

I’ll transform you into a master LinkedIn advertiser.

I’ll walk you through how to generate leads and solve critical problems like paying too much for leads or not getting enough responses because you haven’t hit the right funnel stage.

Other topics…

• New! Account-Based Marketing (ABM) Tutorials
• Nurture leads (with marketing automation)
• Use LinkedIn ads to improve other social media marketing / social media advertising
• Use LinkedIn advertising analytics
• Bid properly to minimize expenditures

BONUS: this course includes the LinkedIn Advertising Tip Sheet PDF

See some of my most effective ads so you can replicate them!

Key sections…

• LinkedIn video ads
• LinkedIn image ads
• LinkedIn text ads
• LinkedIn carousel ads
• LinkedIn message ads (including the new conversation/chatbot ads)
• Full-funnel LinkedIn advertising campaigns

PART 2 INCLUDED! ADVANCED LINKEDIN ADVERTISING

Learn how to build more scalable, full-funnel campaigns instead of just chasing the low-hanging fruit with lead generation.

• Targeting in-market and out-of-market buyers with different approaches
• Awareness marketing
• Frequency, reach, and other metrics such as the price to get people to consume videos
• Bidding strategies to lower your costs
• Video marketing in detail with B2B examples
• Full-funnel demand generation (not just direct-response)
• Sophisticated awareness marketing that segues automatically into lead generation
• Targeting & testing with LinkedIn
• Applied B2B marketing strategy considerations
• Monitoring KPIs such as reach and frequency
• Building scalable campaigns
• Using LinkedIn for research
• Spotlight ads, NEW event ads & organic post boosts
• Fixing failed campaigns and diagnosing strategic and tactical problem

Course Curriculum

Bottom of Funnel LinkedIn Marketing Ads
Introduction to LinkedIn Marketing (11:48)
Message Ads (LinkedIn Ads) (12:54)
Message Ads Tutorial (12:31)
Conversation Ads (LinkedIn Ads) (7:32)
Conversation Ads Tutorial (7:51)
LinkedIn Sales Navigator & Outreach (16:00)
Image Ads 1 (LinkedIn Marketing) (17:04)
Lead Generation Image Ads with Mailchimp Nurturing (5:41)
Image Ads 2 (LinkedIn Marketing) (4:52)
Image Ads 3 (LinkedIn Marketing) (5:09)
Image Ad Tutorial (4:24)
Video Ads (LinkedIn Marketing) (5:46)
Video Ads Tutorial (4:01)
Text Ads for LinkedIn (4:14)
Other LinkedIn Marketing (19:51)
Targeting Options in 2024 (9:39)
Matched Audiences for LinkedIn Marketing (4:32)
Part 1 Slides

LinkedIn Organic Marketing at Scale – Using AI & Automation
Taplio 1 (1:41)
Taplio 2 (4:38)
Taplio 3 (1:52)
Taplio 4 (2:56)
AI & Automation Quiz
Taplio Presentation

Top & Middle of Funnel LinkedIn Marketing Ads
Introduction A – LinkedIn Marketing (5:21)
Introduction B – LinkedIn Marketing (12:04)
Introduction C – LinkedIn Marketing (4:27)
Brand Unaware A – LinkedIn Marketing (9:58)
NEW! LinkedIn Thought Leader Ads (2:57)
Thought Leader Ad Example (0:54)
Engagement Boost (Tutorial) (5:19)
Video Views & Brand Awareness Boost [Tutorial] (3:56)
Video Views vs Awareness Reach (1:14)
Brand Unaware B – LinkedIn Marketing (18:36)
Problem Unaware – LinkedIn Marketing (4:08)
Category Unaware – LinkedIn Marketing (6:42)
Creating an Event (Tutorial) (4:16)
LinkedIn Live Example
Deleting an Event
Product Unaware – LinkedIn Marketing (7:02)
Other 1 – LinkedIn Marketing (4:15)
Other 2 – LinkedIn Marketing (13:26)
LinkedIn Ads Benchmarks
Part 2 Slides

LinkedIn Advertising: Quick Fixes
Most common mistakes I see in LinkedIn advertising (7:01)
Fixing LinkedIn problem 1 with lead gen forms (8:02)
Fixing LinkedIn problem 2 with negative targeting (3:01)
Fixing LinkedIn problem 3 with bidding (2:05)
Fixing LinkedIn problems 4 & 5 with nurturing (2:50)

LinkedIn Video Ads
Creating a simple LinkedIn video ad in Canva (6:51)
Simple & successful LinkedIn video ad example (5:02)
Storytelling LinkedIn video ad example (6:29)
LinkedIn Video Ad for Maximizing Views (3:54)
Marketing Video Example (1:23)

LinkedIn Message/Inbox Ads & Conversation Ads
LinkedIn Message Ad Example (5:32)
LinkedIn Message Ad Example 2 (7:13)
SPECIAL INCENTIVES! (5:15)
LinkedIn Conversation Ads (9:25)
“How I Generated 5X Return From One LinkedIn Conversations Ads Campaign”
LinkedIn WARNING about message ad KPIs! (5:23)
LinkedIn: More Warnings (2:06)

LinkedIn Text Ads
LinkedIn Text Ad Examples (5:32)
LinkedIn Text Ads – UTM Tracking and Insights Tag (4:35)

LinkedIn Image & Carousel Ads
LinkedIn image ads 1 (8:28)
LinkedIn image ads 2 (6:19)
LinkedIn image ad campaign example (SaaS consulting) (9:23)
LinkedIn Carousel ads (2:35)

Account Based LinkedIn Marketing Advertising Example
Company/account targeting in LinkedIn (6:00)
ABM campaign to target accounts in LinkedIn (5:30)
Setting up ABM campaign in LinkedIn (8:59)
Setting up ABM ad in LinkedIn (9:05)
Finishing ABM conversation ad in LinkedIn (7:50)
Measuring performance of LinkedIn (3:11)
Personal level targeting in LinkedIn (4:18)
Integrations with LinkedIn (3:23)
Advanced LinkedIn Advertising

Full-Funnel LinkedIn Advertising & Video
Avoid Gating Content (6:59)
Assignment: Ungated LinkedIn Content
Direct-Response vs Brand Awareness (6:40)
Out of Market Buyers (3:38)
Assignment: In-Market Buyers
In Market Targeting (13:47)
Awareness Advertising (6:38)
Awareness Marketing Stages (3:40)
Frequency & Reach (7:40)
Repetition (7:17)
Awareness Campaign Example (9:31)
Video as Direct Response (4:35)
Cheaper Video Views Campaign (4:28)
Video Creative (2:18)
Different Objective, Same Outcome (2:00)
Comparing Video Metrics across Platforms (6:19)
Comparing Videos within a Campaign (5:41)
Lower CPC Creative (2:41)
Comparing Video Views between Campaigns (1:46)
When to Use LinkedIn Ads vs Other Ads (10:04)
5 Ways to Boost B2B Awareness on LinkedIn (6:09)

Research & Testing with LinkedIn Advertising
When Everything Fails (6:42)
Using LinkedIn Ads for Research? (2:42)
Economies of Scale (5:43)
Where to Use LinkedIn for Research (1:38)

Advanced Targeting Considerations with LinkedIn Ads
Negative Targeting (3:58)
Positive Targeting (6:26)
Demographic Targeting (3:35)

Bidding, New Ad Types, Key Pointers, Boosts
Event Ads (8:21)
Bidding (21:46)
Spotlight Ads (8:54)
Key Pointers (13:47)
High Level Considerations in B2B Marketing (6:24)
Boosting Organic Posts (5:44)

Appendix: Tech Industry Examples for LinkedIn Ads
Stage 1 (5:07)
Stage 2 (11:06)
Facebook B2B Advertising

Your Instructor

 Dekker Fraser
Management Experience
Global Product Marketing Manager for Sony PlayStation
Vice President of Marketing for Talkatoo
Senior Product Marketing Manager for Webgility
Product Marketing Manager for Rocket Lawyer
Director of Marketing for Ironclad Games / Flame Design
SaaS Marketing Consultant

Education
MBA in Marketing from Northwestern University – Kellogg School of Management Leadership Essentials from Columbia Business School Bachelor of Commerce from Mount Allison University
Presidential Scholar Selected

Publications
Product Launch: How to Go to Market
How to Become a Product Marketing Manager

Academic & Volunteer Experience
1 Million Enrollments
University MBA Program Advisor
College Marketing Lecturer for Digital Marketing & Business Analytics
Division Director and VP of Membership for Toastmasters International
Board of Directors for a charity

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

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• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
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Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.