Dekker Fraser – Startup Marketing: Dekker’s 0-1 Million Startup Entrepreneur

Description

Dekker Fraser – Startup Marketing: Dekker’s 0-1 Million Startup Entrepreneur download , Dekker Fraser – Startup Marketing: Dekker’s 0-1 Million Startup Entrepreneur review , Dekker Fraser – Startup Marketing: Dekker’s 0-1 Million Startup Entrepreneur free

Dekker Fraser – Startup Marketing: Dekker’s 0-1 Million Startup Entrepreneur

Attention Founders: for 14 years, I worked for some of the most successful startups at various stages of growth:

• Google-backed software company (Series-D)
• Amazon startup that partnered with Intuit (Series-A)
• Google accelerator startup (Pre-Seed)
• Award-winning video game studio with millions sold (Bootstrapped)

I also helped countless other startups with their marketing.

In this course, I provide a roadmap to maximize your chances of reaching a million dollars as soon as possible.

Key Lessons:

• How to piggyback off larger companies to skyrocket your success
• Low-budget marketing tactics that work
• Leveraging influencers
• Dominating marketplaces like Amazon & app stores
• How to maximizing results without being a perfectionist
• Easy startup PR tactics to get published
• How to generate free word-of-mouth
  • Template with step-by-step instructions
• 3 growth hacking drivers
• Modern lead generation and customer acquisition
• Real examples of successful campaigns
• BIG startup marketing mistakes (and how to avoid them)
• How to spend your marketing budget wisely & avoid big wasted expenses

Other takeways:

• Cold emails
• Marketing automation
• Fast revenue growth
• Risk taking
• Business development
• App store listing optimization
• Growth hacking case studies
• Beating the competition when you’re small
• How to generate a sales pipeline quickly

Sincerely,
Dekker Fraser, MBA
Your Instructor

 Dekker Fraser
Management Experience
Global Product Marketing Manager for Sony PlayStation
Vice President of Marketing for Talkatoo
Senior Product Marketing Manager for Webgility
Product Marketing Manager for Rocket Lawyer
Director of Marketing for Ironclad Games / Flame Design
SaaS Marketing Consultant

Education
MBA in Marketing from Northwestern University – Kellogg School of Management Leadership Essentials from Columbia Business School Bachelor of Commerce from Mount Allison University
Presidential Scholar Selected

Publications
Product Launch: How to Go to Market
How to Become a Product Marketing Manager

Academic & Volunteer Experience
1 Million Enrollments
University MBA Program Advisor
College Marketing Lecturer for Digital Marketing & Business Analytics
Division Director and VP of Membership for Toastmasters International
Board of Directors for a charity

Course Curriculum

Startup Marketing Tips & What to Avoid
Be Specific with your Marketing! (17:54)
Avoid Big Capital Expenditures A (13:57)
Avoid Big Capital Expenditures B (7:15)
Borrow Credibility, Don’t Build It (7:51)
Approaching Influencers (7:10)
Leveraging & Repurposing Existing Content (OPTIONAL)
Latch onto Larger Companies 1 (2:14)
Latch onto Larger Companies 2 (2:38)
Avoid Perfectionism & Take Non-Financial Risks (7:20)
Marketplaces 1 (6:49)
Marketplaces 2 (7:42)
ASO 1 – Keyword Research (12:26)
ASO 2 – Optimization (9:59)
Startups Quiz

Public Relations for Startups
PR Introduction (16:52)
Easy Public Relations Pitch- HARO (1:11)
$1M in 12 Days: Case Study
Concept Cars
Soliciting for Public Relations 1 (4:50)
TEMPLATE to pitch bloggers/journalists.
Perfect Pitch (Based on Science) (6:03)
Getting Published in Major Publications
Startup PR Case Study: Luggage
Easiest Way to Get Published – HARO (Help A Reporter Out) (1:43)
15 HARO Rules (3:42)
Sample HARO Pitch (2:12)
HARO PR Pitch Templates from DigiGrow
Soliciting for Public Relations 2 (16:15)
SparkToro (9:38)
PR Storytelling 1 (9:29)
PR Storytelling 2 (9:25)
PR Storytelling 3 (8:32)
PR Storytelling 4 (7:52)
Public Relations Storytelling Examples (5:58)
PR Storytelling Quiz
Dramatization Examples
PR Crisis Management (2:44)
Profiting from Surprise (22:02)
Advice from the YouTube Formula (1:46)
My #1 Piece of Advice for PR & Event Content (4:59)
Personal Branding Public Relations
Gong Example
Public Relations Examples (Storytelling)
Building a Story Brand (15:18)
Unconventional PR 1 (6:26)
Scaling Public Relations 1 (1:09)
Unconventional PR 2 (4:00)
Scaling Public Relations 2 (10:45)
Udemy’s PR
PR Stunt Case Study: Ikea
How to Become Famous in 2 Months (4:20)
Platform: Get Noticed in a Busy World (26:59)
Pay Journalists Directly (1:41)

Word of Mouth Marketing
Word Of Mouth 1 (15:13)
Word Of Mouth Drivers (11:13)
Tips to Generate Word of Mouth Growth Hacking (13:49)
Word of Mouth Growth Hacking Worksheet (6:45)
Canva Word of Mouth Growth Hacking Case Study (3:46)
Viral Content Growth Hacking (4:36)
Viral Word of Mouth in the Book Industry (9:45)
Beard Bib Example – Virality

Growth Hacking Introduction & Key Concepts
The 3 Principles of Growth Hacking (4:44)
Example of 3 Growth Hacking Principles (5:14)
Supply & Demand Growth Hacking (2:40)
Example – Low Supply Growth Hacking (4:08)
Economies of Scale or Leverage (4:05)
Growth Hacking Tactic for Economies of Scale (3:39)
Marketing Psychology Growth Hacking (2:17)
Example – Marketing Psychology Growth Hacking (2:23)
Growth Hacking Mistakes (9:33)
Look for Big Opportunities, Not just Problems (4:37)
50+ Growth Hacking Cases Studies (Including Tinder, Freshly, Harry’s, etc.)!
Growth Hacker Marketing (25:57)

Easy Approaches to Growth Hacking Acquisition & Lead Generation
Lead Generation is Easy (4:41)
Pay People to Talk to Sales (15:37)
Enter Low Supply Channels: Easy Growth Hacking (11:21)
Market Your Offer Instead of Your Product (2:28)

Marketing Low Ticket Offers
Low Ticket Marketing (4:50)

Growth Hacking Network Effects & 2-Sided Markets
Seeding Markets with Network Effects (10:54)
Seeding 2-Sided Markets (6:36)
Airbnb Growth Hacking Case Study (5:14)
Appendix

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
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3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
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     • No entry to the author’s exclusive membership forum.
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   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.