Mark Ritson – Mini MBA in Marketing

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Mark Ritson – Mini MBA in Marketing

Mini MBA in Marketing
Training in marketing makes you better at marketing
95% of our alumni agree

Course overview

Become the best marketer you can be.

The Mini MBA in Marketing is an MBA level, CPD accredited course that gives you the tools and expertise to supercharge your career. On-demand modules based on Mark Ritson’s award winning MBA teaching form the basis for applied, world class learning.

Designed for marketers of all backgrounds, nationalities and educational levels, over 90% of our alumni complete the course feeling more inspired, confident and effective as a result of taking the Mini MBA in Marketing.

Course features

The skills you need to stand out.

10 on-demand lessons covering core modules

Q & A sessions with Mark Ritson

Access to Marketing Week & Harvard Business Review case studies

MBA standard end of term assessment

Complete the Mini MBA in Marketing in 10 game-changing modules.

Led by Professor Mark Ritson, Mini MBA in Marketing guides you through the core MBA marketing content in just 10 on-demand modules. Starting off with market orientation, you’ll learn the most effective and imaginative tactics and techniques for developing successful marketing strategy.

Module 1

Market Orientation

customer focus/business/culture/prdictive marketing

Module length: 1 hr 21mins

Reading:4

Study time: 2hrs

Module 2

Market research

research design/qualitative methods/ quantitative methods/backwards market research

Module length: 38 mins

Reading: 3

Study time: 2hrs

Module 3

Segmentation

market mapping/demongraphics firmographics/ behavioural

Module length: 47 mins

Reading:3

Study time: 2hrs

Module 4

Targeting 

straegic decisions/ mass marketing/ target segment portraits/ targeting criteria

Module length: 1 hr 7 mins

Reading:4

Study time: 2hrs

Module 5 

Positioning

brand position/ articulation disruptive exucution perceptual maps

Module length: 1 hr 18 mins

Reading:4

Study time: 2hrs

Module 6

Objectives

purchase funnel/ the right objective/ strategic decision making

Module length: 1 hr

Reading:5

Study time: 2hrs

Module 7 

Product

product creation/ product assessment/ NPS scores

Module length: 1 hr 26mins

Reading:4

Study time: 2hrs

Module 8

Price

price setting/ using quantitatives models to set a price/ discounting and price wars

Module length: 1 hr 27mins

Reading:4

Study time: 2hrs

Module 9

Intergrated marketing communications

The S curve/ profitability matrix/ price setting/ elasticity

Module length: 1 hr 3 mins

Reading:4

Study time: 2hrs

Module 10

Distribution

Omnichannel/ direct vs in direct channel models/ d2c sector

Module length: 59mins

Reading:4

Study time: 2hrs

Your Professor

Mark Ritson, a leading figure in the world of marketing

With a BSc and PhD in marketing, Mark has spent the past 25 years teaching his unique method to MBA students at some of the world’s top business schools, including award-winning courses at London Business School, MIT and Melbourne Business School.

Not only has he taught on these prestigious programmes but his teaching has been widely acclaimed with Mark winning the teaching prize at each of these institutions.

He has worked globally as a private marketing consultant for clients such as Subaru, De Beers, Ericsson, Sephora, News Corp, Hennessy and Baxter

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.