Morgan Molnar – Product Launches

Description

Morgan Molnar – Product Launches download , Morgan Molnar – Product Launches review , Morgan Molnar – Product Launches free

Morgan Molnar – Product Launches

After taking this course you’ll…

• Know how to set realistic launch goals that motivate your team and focus their efforts.
• Be able to develop a go-to-market strategy, including defining your audience, messaging, pricing strategy, and more to maximize your chances of successful product-market fit.
• Know how to enable your teams with the right training, resources and content to sell and market your new product successfully.
• Be able to manage the execution of sales and marketing activities leading up to launch day and beyond, so your launch goes off without a hitch.
• Know how to track the right metrics and report on your launch progress with confidence so you can WOW your leadership team.

This course is essential for you if…

• You are a product marketer looking to better your skills and become a product launch master.
• You are involved in launching new features or products that are expected to deliver higher deal sizes or contribute a new growth lever for the company.
• You want to increase the effectiveness of your product or feature launches.
• You have launched small features in the past but want to up-level your knowledge for larger, higher-value products.

This course is NOT for you if…

• You are not involved in launching new products.
• You don’t want to increase the impact of your launches.
• You don’t have any new products or features releasing in the next year.

Skills you will master
Go-to-market strategy Market launch Marketing strategy Product launch Product marketing

About the expert

Morgan Molnar

Morgan leads product marketing for the global insights business at Momentive (formerly SurveyMonkey). She began her career at Nielsen, consulting for Procter & Gamble on marketing insights. After various B2C & B2B research consulting roles, she discovered a passion for building innovative research technology and bringing new solutions to market.

At Momentive, she was the first product marketer on their insights business, and has since built out the function and grown the business from a single survey panel product to a portfolio of 22 global software solutions that span market, product, and brand insights. Morgan lives in Redwood City, CA with her husband, Alex, and golden retriever, Penny.

Your course curriculum
Product launches

1 The Types of Product Launches
Learn the difference between a feature vs product launch, market vs customer launch, and soft launch vs GA launch. Topics covered: Learn the difference between: product launches vs feature launchesmarket launches vs customer launchessoft launches vs ge …

2 How To Set The Right Launch Goals
Learn how to align your launch goals with the overall business strategy and get executive buy-in for your launch plans. Topics covered: How to align your launch goals with the strategic goals of your companyHow to set short term goals for your launch p …

3 How To Develop a Go-To-Market Strategy
Learn how to leverage market intelligence to make key decisions about your target audience, product name, pricing strategy, and more. Topics covered: Learn how to choose the right name for your product/feature Learn how to create the product messaging …

4 How To Execute a Successful Launch
Learn how to manage the execution of sales and marketing activities leading up to launch day and beyond. Topics covered: Choose the right launch tier & accompanying launch tacticsDelegate & hold your partners accountable for their part of the l …

5 How To Measure the Success of Your Launch
Learn how to track the right metrics and report on your launch progress with confidence, so you can WOW your leadership team. Topics covered: Determine the right metrics to trackCreate a reporting cadence for leadershipValidate product-market fit Resou …

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.