Osman Javed – Segmentation and Persona Research

Description

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Osman Javed – Segmentation and Persona Research

After taking this course you’ll…

• Clearly understand customer segmentation, how to evaluate the five types of segmentation, and effectively determine the right mix of segmentation approaches for your go-to-market strategy.
• Learn an easy-to-follow and repeatable 5-step process for building segments that focus and align your business across the customer life-cycle.
• Understand buyer personas, their benefits, and how to effectively apply “The 5 Rings of Buying Insights” when researching your buyers and buying committee.
• Learn a framework for conducting and processing your persona research to develop effective Buyer Personas.
• Apply your segmentation and buyer persona research to develop messaging that resonates with each target market and/or buyer.

This course is essential for you if…

• You want to help product marketing earn a seat at the table when it comes to Go-to-Market and Product Strategy.
• You want to help your organization cut through the noise and develop differentiated messaging and positioning that resonates with your target audience.
• You’re looking for a structured and repeatable framework for bringing unique market-tested perspectives to your business.

This course is NOT for you if…

• You are not looking to understand the voice of your target buyers. This course outlines methods for gathering first-hand research about your target buyers.
• You have already conducted extensive customer and buyer persona research. While the frameworks in this class are helpful to all, they are best understood when put into practice.
• You don’t believe it is product marketing’s responsibility to conduct market and buyer research.

Skills you will master
Building segments Customer research Persona building Persona research User segmentation

About the expert

Osman Javed
For the past decade, Osman Javed has been building and scaling product marketing strategies for high-growth enterprise startups. Osman started his career in technology consulting, and after a brief stint in product management, found a passion for product marketing and all things go-to-market.

Osman Javed is currently responsible for Product Marketing at Cresta and previously built Product Marketing functions at Tanium and Zuora.

Your course curriculum
Segmentation and persona research

1 Course Introduction & Overview
Intro to segmentation and buyer personas and their importance in shaping go-to-market strategies. Topics covered: Just why are segments and buyer personas core to good product marketing?Understand why segments and buyer personas are so important to the …

2 Understanding Segmentation
This introduction to segmentation defines segmentation, highlights the different types of segmentation strategies, and shares tips and tricks for picking the right segmentation approach. Topics covered: Define segmentationUnderstand the 5 types of segm …

3 Segmentation Deep Dives
In this section of the course, we’ll take a deeper look at each of the five types of segmentation, looking at their attributes and how to go about collecting the data necessary to conduct your segmentation. Topics covered: Develop an in-depth understan …

4 How to Build Segments
In this lesson, we cover an easy to follow 5-step process for building segments for your business. Topics covered: Learn an easy-to-follow 5-step process for building surveys.How to design and field effective segmentation surveys.Common mistakes to avo …

5 Buyer Personas
In this lesson, you will learn about buyer personas. What they are, why they’re important, and the role they play in your go-to-market strategy. Topics covered: Understand buyer personas, the buying committee, and the benefits each serve to your market …

6 Building Personas
Learn a framework for researching and building effective buyer persona that actually move the needle for your business. Topics covered: Learn how to prepare for a buyer persona project from picking the right people to interview to picking the questions …

7 Bringing it All Together
Use segments and buyer personas to drive go-to-market strategy. From messaging and positioning, to content creation and sales enablement. Topics covered: Learn how to develop differentiated messaging that resonates with your audience’s most felt pain-p …

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.