Ryan Robinson – Built to Blog

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Ryan Robinson – Built to Blog

Built to Blog
Getting Your First 10,000 Readers and Generating a Six-Figure Blogging Income

👋 Hey there! I’m Ryan.

Back in 2014, I started my blog (ryrob.com). Since then, I’ve grown it to become a dependable source of multiple six-figures in annual revenue. Last year alone, I earned $451,238 from my blog. Even more importantly… I built deeply meaningful relationships with readers (and hundreds of Built to Blog course students) from around the world who’ve been starting and growing profitable blogs of their own.

Today, my blog gets over 500,000 monthly readers, has more than 150,000 smart subscribers getting my weekly content, and my podcast reaches 30,000 monthly listeners. All in all, my blog generates anywhere from $20,000 to $60,000 in monthly income—and I started hitting these milestones several years ago, on the side of my full-time job.

I’ve used my blog to broker five-figure monthly retainer deals, consulting for companies like LinkedIn, Google, Zendesk, Adobe, and Intuit. It’s helped me launch multiple products and courses. My writing and content has been featured on Forbes, Entrepreneur, Inc, Business Insider, and Fast Company amongst others.

I’ve worked with entrepreneurs like Tim Ferriss, Lewis Howes, Nir Eyal, Steli Efti and Vanessa Van Edwards to effectively market and grow their online businesses.

Choosing to invest in building a blog—and spending 1000’s of hours over the years testing, experimenting, and learning how to double down on what’s actually working best—has changed my life. But it hasn’t always been easy…

In Built to Blog, I’m opening up my personal playbook—learned through 1000’s of hours of testing, experimenting, and doubling down on what’s actually working—to show you exactly how I’ve grown my blog into a six-figure source of side income.

Throughout this course’s 54 lessons, over 8 hours of instructional video lectures, more than 15,000 words in private written content, and 5 hours of exclusive video interviews with ten of the world’s most influential bloggers, I’m showing you exactly how to build a profitable blog (without wasting time and money on tactics that don’t work today).

We cover the nitty-gritty details of everything from the mechanics of getting your blog set up and optimized, to developing a writing practice, creating content that’s designed to attract readers, driving traffic, building an email list, monetizing your blog and more. To say this is epic would be an understatement. Come join us today.

Your Instructor

Ryan Robinson
I teach 500,000+ monthly readers how to start and grow a profitable blog. Over the past 8 years, I’ve grown my blog into a source of more than $450,000 in annual revenue—mostly on the side of my day job. My work has been featured on publications like Fast Company, Forbes, Entrepreneur, Inc, Business Insider and many more. Come join us in Built to Blog and access my blogging masterclass today 👋

Course Curriculum

Module 1: Welcome and Introduction
Welcome! (Watch this First) (2:13)
The Benefits of Blogging (and Setting the Right Intentions) (10:05)

Module 2: The Mechanics (Getting Your Blog Setup the Right Way)
1. Finding a Profitable Niche (that’s Right for You) to Blog About (28:08)
2. Registering Your Domain and Selecting the Best Hosting Plan (12:18)
3. Setting up Your WordPress-Powered Blog (for Maximum Search Engine Optimization) (14:33)
4. Choosing & Installing Must-Have Plugins (5:22)
5. Creating Your Essential Blog Pages (12:17)
6. To Logo or Not to Logo? (and Adding a Logo to Your Blog) (6:28)
7. Tracking Your Blog Readers (Advanced Google Analytics Tour) (17:24)

Module 3: Developing a Content Strategy and Writing Content
1. Generating High-Traffic Blog Post Ideas (30:27)
2. Keyword Research, Ranking and Prioritization (25:04)
3. Understanding Your Readers (Demographics and Psychographics) (8:08)
4. How to Write Engaging Blog Content (That Converts) (31:02)
5. Engineering Your Blog Content for Promotion Success (24:59)
6. Writing Strong Headlines (11:07)
7. Creating a High-Converting Call-to-Action (12:16)
8. Publishing Your First Blog Post (and Optimizing Your Content) (22:29)

Module 4: Implementing Effective Traffic Driving Strategies
Introduction and Overview (5:03)
Strategy #1: Guest Blogging (24:38)
Strategy #2: Leveraging Social Media (Social Publishing) Especially Pinterest (21:34)
Strategy #3: Utilizing Groups, Forums and Message Boards (Social Interaction) (20:56)
Strategy #4: Building Win-Win Relationships with Other Bloggers (19:30)
Strategy #5: Answering Questions on Quora (11:06)
Strategy #6: Using Your Email List to Drive Regular Traffic (15:01)
Strategy #7: Landing a Publication Column (33:19)
Strategy #8: Publishing Infographics and Doing Outreach (11:50)
Strategy #9: Republishing Content to Sites Like Medium and LinkedIn (8:30)
Strategy #10: Interviewing Others in Your Niche (12:02)
Bonus Material: Anatomy of Viral Content (eBook) and Your Promotion Checklist

Module 5: Email List Building and Starting Conversations
1. The Importance of Building Your Email List from Day 1 (4:48)
2. Choosing the Right Email Server Provider (ConvertKit vs AWeber vs Mailchimp) (38:17)
3. Designing High-Value Calls-to-Action and Encouraging Sign Ups (9:45)
4. Relationship-Building with Your Subscribers (6:57)

Module 6: Monetizing Your Blog and Generating Income
Introduction to Monetization (5:04)
Monetization Path #1: Sponsored Blog Content (19:43)
Monetization Path #2: Affiliate Programs (25:10)
Monetization Path #3: Selling Your Services (Freelancing, Consulting, Coaching) (22:53)
Monetization Path #4: Digital Products (Online Courses, eBooks, Communities, Membership Programs) (14:37)
Monetization Path #5: Traditional Blog Advertisements (15:29)
Monetization Path #6: Podcast Sponsorships (8:22)
Monetization Path #7: Software Tools (and Other Products) (8:03)
Monetization Path #8: Business Partnerships (3:47)

Module 7: Maximizing Your Productivity, Creating Winning Habits and Avoiding Failure
1. Why Most Blogs Fail (and How to Avoid These 4 Traps) (3:42)
2. Winning Time (and Opportunity) Management Tactics (7:23)
3. Identifying Small Signs of Traction and Doubling Down (6:07)

BONUS: Website Page Templates (Privacy Policy, Terms of Service, Etc.)
Website Page Templates (Privacy Policy, Terms of Service, Affiliate Disclaimer)

Interviews with the World’s Top Bloggers
Jon Morrow (Famous Blogger) on Getting Millions of Readers and Building a Seven-Figure Blog (50:02)
Pat Flynn (Smart Passive Income, Best-Selling Author) on Validating Your Blog and Generating Affiliate Income (26:41)
Paul Jarvis (Blogger, Course Creator, Author, Entrepreneur) on Growing an Online Course Business (33:23)
Darren Murph (Guinness World Record Blogger) on Building a Winning Writing Process (32:58)
Chris Guillebeau (NYT Best-Selling Author and Entrepreneur) on Quickly Build a Side Hustle (19:16)
Preston Lee (Blogger and Marketer) on Landing High-Value Blog Sponsorships (42:57)
Nathan Barry (Blogger, Founder of ConvertKit) on Going from Blogging to Million Dollar Startup Founder (31:28)
Laurence Bradford (Blogger, Podcaster, Developer) on Growing a Massive Blog Audience (33:25)
Lewis Howes (NYT Best-Selling Author) on Becoming Influential and Scaling Your Personal Brand (30:43)
Backlinko’s Brian Dean on The State of SEO (Today) and How to Generate 3 Million Yearly Blog Readers (22:46)
Mariah Coz on Building a Seven-Figure Online Course Business (22:56)
Jory Mackay (Award-Winning Writer and Editor) on Becoming a Great Writer (28:03)
Shane Barker on How to Grow Your Brand with Digital (and Influencer) Marketing (33:36)

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.