Ryan Rodden – Rock N’ Roll Rich Snippets

Description

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Ryan Rodden – Rock N’ Roll Rich Snippets

“Rock N’ Roll Rich Snippets” by Ryan Rodden focuses on optimizing web content with rich snippets to enhance visibility and engagement in search results.

You can’t get rich snippets if Google isn’t 100% sure what to show!

I’ve spent the last two years messing around with schema.org and structured data.

I want to teach as much as possible.

I want to steer you in the right direction.

I created this course because I felt that it was badly needed for many SEOs.

It’s the course I wish existed when I started.

Class Curriculum

Introduction

• Let’s Rock (20:07)
• Understanding the Knowledge Graph (7:30)
• Google Trends Exercise (8:45)

Schema.org Introduction

• Navigating the Dreaded Schema.org (2:44)
• The Full Hierarchy (14:24)
• Schema.org Extensions – What Are They? (7:25)
• Schema.org – Understanding Properties – Very Important! (10:21)
• Schema.org – Understanding “Expected Type” – Also Very Important! (9:12)
• Types of Code Used to Create Structured Data (11:24)
• Google Structured Data Guidelines (7:27)

Building JSON-LD Code

• Let’s Build Some Code with JSON-LD (11:05)
• Building JSON-LD Continued (15:10)
• How to Use JSON-LD Brackets (9:51)
• JSON-LD – Common Errors That’ll Drive Ya Nuts (11:32)
• How to Perform a Knowledge Graph API Lookup (11:43)
• Let’s Take a Look at WikiData (8:15)
• MusicBrainz – Another Semantic Example (2:01)
• Interesting & Unique Properties (13:41)
• LocalBusiness Walkthrough
• LocalBusiness JSON-LD Code (7:07)
• Adding LocalBusiness Markup to Your Site (13:31)
• Let’s Code – OpeningHours (8:15)
• Let’s Code – ContactPoint (8:34)
• Where the Action Happens (8:28)
• Marking Up Multiple Departments (3:21)
• How Do I Mark Up a LocalBusiness with Multiple Locations? (17:18)
• Weird & Possibly Outdated Search Console Errors (2:39)

Recipe Walkthrough

• Recipe Guidelines (11:56)
• Recipe Code Build (14:03)
• Recipe Results in SERPs (2:16)
• Recipe Results with Image Over Time (0:51)
• Event Walkthrough
• Examples, Guidelines, and Walkthrough (7:45)
• Creating Your Event Code (11:12)
• Example Results in Google (1:04)
• Example Results in Google – Refreshing Dates (0:49)

Products

• Product Guidelines (16:33)
• Let’s Code – Building a Product (11:52)
• Product SERP Results (1:35)
• April 10th Product Snippets Image Announcement (3:02)

Articles

• Article Guidelines (12:23)
• Building the Article Markup (9:07)

Pushing the Boundaries

• The Way I Think About Structured Data (10:09)
• “Hybrid Mutant” Schema (7:41)
• Imposter! (4:35)

Encore – Tips & Bonuses

• Crunchbase Semantic Associations (4:31)
• How to Get a DF Link from Metallica.com (1:17)
• Recommended Resources (2:38)
• WordPress Security Tips (14:25)
• Link Redirect Trace Plugin (2:39)
• Google Structured Data Partner Only Features (3:12)
• Google Patent Reading Tips (3:50)
• The Pity Link Method (4:17)
• Social Media Tools – Copromote & Quuu (4:09)

Final Bow

• Is 90% of Available Schema.org Currently Useless? (11:49)
• The Final Secret – How to Get a DF Link from the Home Page of Wikipedia (3:47)
  

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